YellowDVD - UAE's first DVD Commercial Directory

Received the YellowDVD in the snail mail last week. The letter included explains this new concept in yellow pages, which if actually seen logically is the most obvious progression in the evolution of the printed Yellow Pages. Just imagine lunging around with the big printed Yellow Pages directory in your bag!
Now I wonder how long it would take Al Wahda Express (UAE's official Yellow Pages in collaboration with Etisalat) to come out with a DVD version. The YellowDVD has roped in Dubai Municipality...so looks like it is set to dominate Dubai. With Etisalat now charging for its 180 directory phone service, YellowDVD might just about pull it off!

The Direct mailer letter:




The actual DVD - outside and inside: